With the holidays approaching, Bay Photo's Press Printed Calendars provide a profitable and personal way to extend your work beyond prints, while creating meaningful connections with your clients.
Landscape Photographer Jeff Schwab shares his experience selling Bay Photo Calendars annually. With their high-quality printing and range of options, this product has become a favorite with his audience, particularly during the holiday season.
Let’s explore how you can create and successfully market your own Press Printed Calendars, using Schwab’s insights as a guide.
Why Press Printed Calendars Are a Hit
Bay Photo's beautifully crafted Press Printed Calendars showcase a photographer's best work and offer an affordable option for buyers. Schwab explains, “Press Printed Calendars have been a customer favorite and are made with great quality. I like how they offer a variety of images at an affordable price.”
This versatility allows you to feature more than just one iconic image. Each month gives you an opportunity to tell a story or evoke seasonal feelings through different images, appealing to buyers looking for variety in their home decor throughout the year.
Curating the Right Images
Selecting the right images is crucial. Schwab’s advice? Combine widely recognized landmarks with personal favorites. For him, this meant featuring well-known spots from Santa Cruz, his home base, alongside his top shots.
When curating your images, consider the following:
Seasonal relevance: Choose photos that capture the feeling of the month they represent. “I try to match images with the season or the month they were taken in,” Schwab notes.
Local landmarks: People love familiar, iconic locations. If you shoot in a specific region, this is a great way to connect with your local audience.
Personal favorites: Don’t forget to include some of your own favorite or lesser-known images. This adds a personal touch and helps your calendar stand out.
Timing Is Everything
To maximize your calendar sales, timing is key. “The best time to promote my calendars is around the holiday season,” says Schwab. Most people start thinking about gifts in November and December, making this an ideal period to advertise your calendars as perfect holiday presents. Calendars are practical, personal, and great for gifting, so aim to have your marketing ready by early fall.
Selling Through Instagram: Schwab’s Top Outlet
Promoting on social media is essential, and Schwab highlights Instagram as his most effective sales channel. “Instagram has been my best outlet to help my sales,” he explains. With its highly visual format, Instagram is a natural fit for photographers. Here’s how to make the most of it:
Showcase your images: Share sneak peeks of each month’s featured photo. Use carousel posts to display multiple months and Stories to build excitement. Once your calendar is available, post a link in your bio and Stories for easy access.
Behind the scenes: Show the process of curating and printing your calendars to engage your audience.
Engage your audience: Use polls to ask which image should represent certain months, or which location is their favorite. This increases interaction and the likelihood of sales.
Leverage hashtags: Use relevant hashtags like #calendar2024, #photographycalendar, or location-specific tags to reach a wider audience.
Why Bay Photo’s Press Printed Calendars Stand Out
Bay Photo’s Press Printed Calendars are not just practical; they focus on quality and affordability. Customers appreciate well-made products, and Bay Photo delivers calendars printed on durable paper with vivid colors that truly showcase your photography. As Schwab shares, “I’ve been using Bay Photo since I started taking pictures in 2014... their calendars are made with great quality.”
Whether you’re an experienced photographer or just starting out, offering high-quality, customized products builds trust with your customers and encourages repeat sales.
As Jeff Schwab’s experience shows, with the right strategy, your photography can become something people look forward to enjoying every month of the year!
Special Thanks to Jeff Schwab
Follow Jeff Schwab on Instagram: @jschwab_24.